Ashwagandha has been having a moment in the wellness and health space, but its roots run deep—over 4,000 years deep, to be precise. This adaptogenic herb, known scientifically as Withania somnifera, has long been a staple in Ayurveda, celebrated for its ability to relieve stress, boost energy, and even improve sleep.
After chai, ghee, coconut oil, and turmeric cemented their place in the global lexicon, ashwagandha has emerged as the next Indian-origin superfood, seamlessly integrating into modern routines. You probably already have it in your kitchen or medicine cabinet, even if you don’t realise it.
But does when you take ashwagandha affect its benefits? We asked the experts.
The many benefits of ashwagandha
“It is a natural stress-buster. It lowers cortisol, calms the mind, and improves sleep. It boosts energy and stamina—once used by ancient warriors before battle. It supports hormonal balance, aids memory and focus, strengthens immunity and fights fatigue,” explains Apurva Triphati, founder of MD Botanicals.
Why timing matters
As with most things, timing is everything. Apurva explains that while bioavailability remains unchanged, the benefits you experience can vary based on your body’s needs at that time of day. “Ayurveda focuses on syncing with nature, so choosing morning or night depends on what effect you’re looking for.”
It is believed to enhance overall endurance and stamina, making it a popular supplement among individuals looking to boost their physical performance.
Cortisol levels are naturally higher in the morning. Taking it at this time can help balance stress, boost energy and improve focus without overstimulating the body. “But in the evening, cortisol drops, signaling relaxation. Ashwagandha can then help promote deep sleep and reduce anxiety,” she adds.
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